Nike

Women’s Sportswear Apparel Copywriter

ACG and SB Copywriter

Product Copywriter

My goal as a copywriter is to help the consumer understand aspects of the product that photos can’t show. Which means starting with questions: How does the clothing fit? What does it feel like? Has anything about a shoe changed since the previous edition? Is there a story behind the product that will inspire the reader?

I conduct marketplace research to understand the unique consumer of each product and speak directly to them. My writing embodies the tone of Nike. I collaborate with teammates across the company, presenting strategy and aligning with broader messaging.

Women’s Sportswear Apparel

My first role at Nike was as the Women’s Sportswear Apparel writer.

This jacket celebrates the story of Bobbi Gibbs. She snuck into the Boston Marathon in 1966 despite intense opposition. This act paved the way for women to run in marathons.

Great story, right? Well, I couldn’t legally say “Boston Marathon” or “Bobbi Gibbs.” I did my best to still tell her story of tenacity.

Flip through to see a couple more examples from my time in this role.

ACG and SB

I currently write for ACG (All Conditions Gear) and SB (Skateboarding)
ACG serves outdoor athletes: from explorers to hikers to trail runners. The products are built around robust stories.